To be unique in packaging design and personality show, graphics is a very important means of expression, it plays the role of a salesman, the contents of the package through the role of visual communication to consumers, with a strong visual impact, can cause consumers to pay attention to, and thus produce the desire to buy.
Decide the factors of packaging graphics
1 .packaging graphics and packaging content is closely related to each other.
Packaging graphics can be summarised as figurative graphics, semi-figurative graphics and abstract graphics three kinds, it is closely related to the contents of the package, so as to fully convey the characteristics of the product, otherwise it does not have any significance, can not be reminiscent of anything, can not be expected to happen what effect it will be the biggest failure of the packaging designer. In general, if the product is favoured for physiological, such as eating, drinking, it is more focused on the use of figurative graphics; if the product is favoured for psychological, most of the use of abstract or semi-figurative graphics.
2.Packaging graphics associated with the age, gender, education level of the target audience
Packaging graphics and the object of the appeal is associated, especially in the age of 30 years of age is more obvious. Product packaging graphic design, should be well grasped in order to make the design of packaging graphics can get the object of the demand for recognition, so as to achieve the purpose of the demand.
3,.gender factors
Men like to take risks and have the ambition to conquer others; women like to be skillful and stable, therefore, men prefer illustrative, science fiction and new visual forms in the expression of packaging graphics. Women are more inclined to emotional needs, preferring figurative and beautiful forms of expression, as well as physiological and psychological factors, which should also be taken into consideration.
Second, the expression of packaging graphics
In packaging design, there are mainly the following types of packaging graphics forms of expression, should be used flexibly in packaging design.
- Product reproduction
Product reproduction can enable consumers to directly understand the contents of the package, in order to produce visual impact and demand for the effect, usually using figurative graphics or realistic photography graphics. Such as food packaging, in order to reflect the delicious sense of food, often food photos printed on the product packaging, in order to deepen the consumer's distinctive impression, resulting in the desire to buy.
- product associations
"Touching the scene" that is, by things that evoke similar life experiences and thoughts and feelings, it is intermediary to feelings, the object to the object to move from one thing to another, from one thing to think of another thing's appearance. In general, the main features from the product's appearance, the effect of the product after the use of the characteristics of the product, the product's static and the use of the state, the composition of the product and the packaging of the components, the source of the product, the product's story and history, the characteristics of the origin and national customs and other aspects of the design of the packaging graphics to depict the product's connotation, so that when people see the graphic can be associated with the contents of the packaging.
- Product symbol
Excellent packaging design is likeable, praiseworthy, so that people can not help but want to buy. The factor that people have to like is the symbolic effect emanating from the packaging. The role of symbolism lies in the implication, although not directly or specifically convey the idea, but the function of the implication is powerful, sometimes more than the figurative expression. Such as in the coffee packaging design, to a steaming hot packaging graphics to symbolise the quality of the coffee aroma, but also a symbol of young men and women in the relationship and dating is indispensable to the beverage, to attract consumers.
4, the use of brand or trademark graphics
The use of brands or trademarks to do product packaging graphics, can highlight the brand and enhance the credibility of product quality. Many shopping bags and cigarette packaging design is mostly used in this form of packaging graphics.
Post time: Jul-31-2023